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The Business of Ecommerce: From Corporate Strategy to Technology (Breakthroughs in Application Development)


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 | #10105855 in Books |  2000-02-28 | Format: Bargain Price | PDF # 1 |  7.05 x.75 x4.29l, | File type: PDF | 288 pages

||49 of 60 people found the following review helpful.| Excellent business ideas, and witty too|By Richard Taylor|This book gives great insight into what will make an ecommerce site successful, and the reasons behind that success, i.e. human behaviour is the driver - it's what people want/need, not what technology can offer. (However, the book does still tell you what you need to know, technically!)
It splits potential sites| |"Whether you are an Internet neophyte, dipping a toe in for the first time to set up a business model, or an Internet sophisticate with an existing business model who wants to take best advantage of the new medium, Paul May's book is a valuable resource. Writt

The Business of Ecommerce explains how to conduct business over the Web. Accessible and useful to both technical and nontechnical readers, the book describes the relevant business issues to technologists and technical issues to business managers. Paul May combines his experience as a consultant to both blue chip companies and Internet startups to provide a generic model for understanding ecommerce opportunities. He makes accessible all of the relevant technologies. This ...

You can specify the type of files you want, for your device.The Business of Ecommerce: From Corporate Strategy to Technology (Breakthroughs in Application Development)   |  Paul May.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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