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The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right

Debbie Weil




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 | #4519546 in Books |  2006-08-03 | Format: Bargain Price | PDF # 1 |  .90 x6.02 x8.34l, | File type: PDF | 240 pages

||3 of 3 people found the following review helpful.| How to communicate "the inside story, the pulse, the personality of your company"|By Robert Morris|Frankly, I am astonished by the rapid growth of blogging and, especially, by the rapidly increasing adoption of blogging as a primary (not exclusive) medium for corporate communications, both internal and external. There are several dozen excellent books now in print that explain|From Booklist|With citizen bloggers multiplying by the minute, corporations are keen to co-opt the authenticity of this online publishing phenomenon. But while many already understand the concept (GM's Bob Lutz, w

Packaged, filtered, controlled conversations are out. Open, two-way, authentic communications with your customers and employees are in. We’re entering a new age of corporate communications, and blogs are a key enabler of a better way of talking with customers, employees, the media, and other key constituencies.

In The Corporate Blogging Book Debbie Weil provides a clear-eyed look at blogging as a marketing communications strategy-what works, what ...

You can specify the type of files you want, for your gadget.The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right   |  Debbie Weil. I was recommended this book by a dear friend of mine.

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