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The Engaged Customer : The New Rules of Internet Direct Marketing

Hans Peter Brondmo, Geoffrey Moore




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 | #5575372 in Books |  2000-11-07 |  2000-11-07 | Original language:English | PDF # 1 |  9.25 x.97 x6.13l,1.10 | File type: PDF | 288 pages

||0 of 0 people found the following review helpful.| Recommend it!|By George Tepper|Most customers who sign up will use a product only once. This is true for every product with a free trial. This isn’t surprising; it’s the fallacy of funnels in action. When you strip every barrier away from signing up, what you get is lots of sign-ups. Unfortunately lots of sign-ups doesn’t translate to lots of customers. Custom|.com |Observers of the Net have long considered e-mail the medium's killer application. The Eng@ged Customer, by Hans Peter Brondmo, shows why this may be even more relevant for e-commerce endeavors of the future--and sets out various ways that it can be

In the age of the Internet, how do you keep your customers coming back--again and again--when your competitors are always just one click away? How do you turn casual, anonymous surfers into profitable, "engaged" customers?

The answers to these questions can be found in The Eng@ged Customer, written by Hans Peter Brondmo, one of the Internet's best known and most successful direct marketing experts. In this new marketing classic Brondmo introduces reader...

You easily download any file type for your gadget.The Engaged Customer : The New Rules of Internet Direct Marketing   |  Hans Peter Brondmo, Geoffrey Moore.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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