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The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff

Clara Shih




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 | #2192848 in Books |  2009-03-22 | Original language:English | PDF # 1 |  9.00 x.67 x6.00l,1.10 | File type: PDF | 256 pages

||7 of 8 people found the following review helpful.| Shih's Got Game! The Facebook Era|By Troy Janisch|The loose relationships that bind social network users are a one of the most valuable commodities of Facebook, according to Clara Shih, author of The Facebook Era.

As individuals, Shih contends that we have two sources of personal competitive advantage: human capital and social capital. The former is the natural talen|From the Back Cover|

“People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we’ve come to a place w

“People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we’ve come to a place where people can represent their real identity--both personal and professional--and use the social filters on the Web to connect with the world around them.”

--Sheryl Sandberg, Chief Operating Off...

You easily download any file type for your device.The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff   |  Clara Shih. Just read it with an open mind because none of us really know.

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