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The Marketing Manager's Handbook: The Keys to Sales and Marketing Success

Eric Gagnon




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 | #1935605 in Books |  2003-01-01 | Ingredients: Example Ingredients | Original language:English | PDF # 1 |  1.44 x6.80 x9.38l, | File type: PDF | 488 pages

||1 of 1 people found the following review helpful.| If you could only buy one marketing book ...|By Jill Konrath|... this should be the one you get. Eric Gagnon has packed more information into this book than any other marketing book I've seen. It's not filled with tons of theory or high level strategy. Instead, The Marketing Manager's Handbook literally helps you roll up your sleeves and get started.

You'll find exce| |Authoritatively written by Eric Gagon (President of GAA, a successful marketing, product development, and professional development consulting firm), The Marketing Manager's Handbook presents practical and proven marketing techniques for business-to-business, t

The Marketing Manager’s Handbook details the proven techniques required for the planning, development, and successful execution of marketing programs for companies of all sizes selling their products in business-to-business, trade, high-technology, and industrial markets.

The definitive A-to-Z marketing reference for marketing, sales, and product management professionals, The Marketing Manager's Handbook is the 512-page desktop reference for marketing executives...

You can specify the type of files you want, for your device.The Marketing Manager's Handbook: The Keys to Sales and Marketing Success   |  Eric Gagnon. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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