[PDF.70ow] The New Symbiosis of Professional Networks: Social Media's Impact on Business and Decision-Making

The New Symbiosis of Professional Networks: Social Media's Impact on Business and Decision-Making

[PDF.wg79] The New Symbiosis of Professional Networks: Social Media's Impact on Business and Decision-Making

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 | #12963481 in Books |  Society for New Communications Research |  2010-02-28 | Original language:English | PDF # 1 |  11.02 x.8 x8.50l,.22 | File type: PDF | 32 pages

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A great deal of attention and research have been devoted over the last few years to evangelizing social media as a new form of customer-centric relationship building. Building a network or using social media to deepen customer intimacy has become the mantra of today. However, what is often overlooked is the impact of social media to change behaviors, and the potential to use social media to impact a professional's decision-making processes. While everyone is endeavoring ...

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