[PDF.71ta] The Soul of the New Consumer: The Attitudes, Behaviour and Preferences of E-customers

The Soul of the New Consumer: The Attitudes, Behaviour and Preferences of E-customers

[PDF.re36] The Soul of the New Consumer: The Attitudes, Behaviour and Preferences of E-customers

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 | #16810437 in Books |  2001-02-21 | Original language:English | PDF # 1 | File type: PDF | 300 pages

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Based on their in-depth analyses of thousands of e-commerce contacts, the authors of this volume offer to lead executives, managers and entrepreneurs through the Web business revolution and empower them with strategies for succeeding in today's electronic marketplace. It contains chapters detailing how to drive customer behaviour on the Web; build and sustain brand loyalty; develop competitive business practices that protect consumer privacy; identify services and produc...

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