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The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave

James Amos, BJ Emerson




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 | #3252175 in Books |  McGraw-Hill |  2012-09-04 | Original language:English | PDF # 1 |  9.30 x.80 x6.30l,1.15 | File type: PDF | 256 pages

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||0 of 0 people found the following review helpful.| Five Stars|By Dominic|fantastic read|0 of 0 people found the following review helpful.| A social media book with sincerity and heart? Yes it's true.|By AK Parks|I was overjoyed to open my mailbox on Saturday afternoon to find that my autographed copy (go on, be jealous) of "The Tasti D-Lite Way" had arrived! That statement alon|About the Author||James H. Amos is Chairman and CEO of Tasti D-Lite and Planet Smoothie. During his career, Mr. Amos has been a leader in the franchising industry. He is the author of several books including the best sellers The Memorial, Focus or Failure

There is a right way and a wrong way to use social media. Then there is THE TASTI D-LITE WAY.

The Tasti D-Lite Way is an example of how to turn the advent of social media into understandable, actionable strategies. Digest its rich content and you will find loyal customers lining up!”
―Jon Luther, Chairman of Dunkin’ Brands (Dunkin’ Donuts, Baskin Robbins) and Chairman of Arby’s Inc.

“If you w...

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