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The World Wide Web: A Mass Communication Perpective

Barbara K. Kaye, Norman J. Medoff




[PDF.zc86] The World Wide Web: A Mass Communication Perpective

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 | #8843181 in Books |  Mayfield Pub Co |  1999-02 | Original language:English | PDF # 1 |  9.25 x7.75 x.75l, | File type: PDF | 404 pages

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||0 of 0 people found the following review helpful.| Useless and completely out of date|By D. Ross|If you are an educator, and would like to continue calling yourself such, please do not make your students buy this book and waste their time.

The perspectives, documentation, and references are completely out of date with this text. The internet proceeds at such a fast pace, that much of this is left behind and out of si|From Library Journal|Kaye and Medoff attempt to explain the Internet as a communications tool from a mass communications perspective. They discuss searching, Internet radio, the web and television as entertainment, webbed news and sports, marketing and advertisi

Through an approach that is both conceptual and practical, this text helps mass communication and broadcast students understand the value and commercial uses of the World Wide Web in the mass communication professions. Students will learn to think critically about social, legal, and ethical issues related to the world wide Web, and they will get practical information about how different media domains (radio, TV, public relations, advertising) are currently using the Web ...

You easily download any file type for your gadget.The World Wide Web: A Mass Communication Perpective   |  Barbara K. Kaye, Norman J. Medoff. I was recommended this book by a dear friend of mine.

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