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Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business

Brent Dykes




[PDF.uh07] Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business

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 | #231346 in Books |  2011-12-16 | Ingredients: Example Ingredients | Original language:English | PDF # 1 |  9.13 x.46 x7.50l,1.10 | File type: PDF | 256 pages

||0 of 0 people found the following review helpful.| Great advice|By Maureen Pflum|The author stresses the need to tell a story about the data. I have taken that to heart. Also, there is politics involved in publishing data - another good lesson to reflect on. Useful no matter what web analytics program you use.|0 of 0 people found the following review helpful.| Five Stars|By Custome|About the Author|

Brent Dykes is a director of consulting at Adobe. He has spent more than seven years as a web analytics consultant at Omniture/Adobe, working with several Fortune 500 companies. Brent is an active blogger for Adobe on web

Companies need more than just web analysts and data-savvy marketers to be successful–they need action heroes!

While most of us never battle evil scientists or defuse nuclear warheads, successful web analysts benefit from the same attributes that fictional action heroes embody. As a web analyst, your main goal is to improve your organization’s online performance. You can become an “action hero” by translating analysis insights into action t...

You can specify the type of files you want, for your gadget.Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business   |  Brent Dykes. I really enjoyed this book and have already told so many people about it!

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