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Webinare, QR-Codes und LBS-Service: Neue Instrumente im Multimedia Marketing (Multimedia Marketing & Kommunikation) (German Edition)

Thomas Urban, Andreas M. Carjell




[PDF.zl69] Webinare, QR-Codes und LBS-Service: Neue Instrumente im Multimedia Marketing (Multimedia Marketing & Kommunikation) (German Edition)

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 |  2011-10-10 | Original language:German | PDF # 1 |  6.02 x.47 x8.54l,.0 | File type: PDF | 102 pages

||About the Author|Thomas Urban ist Professor für Wirtschaftsinformatik insbesondere Multimedia Marketing an der Fachhochschule Schmalkalden in Thüringen. Seine Forschungsschwerpunkte liegen im Bereich des Online-, Neuro- und Mobile Marketings, der Medie

Dieser Band beschäftigt sich mit neuen Instrumenten des Multimedia Marketings. Betrachtet werden Location-Based-Services (LBS) im Jugendbereich, Webinare und Quick Response (QR)-Codes. Im ersten Beitrag werden die betriebswirtschaftlich relevanten Rahmenbedingungen zu Location-Based-Services unter besonderer Berücksichtigung der Wertschöpfungsstrukturen thematisiert. Zusätzlich wird aufgezeigt, wie Location-Based-Services im Jugendbereich wahrgenommen...

You can specify the type of files you want, for your gadget.Webinare, QR-Codes und LBS-Service: Neue Instrumente im Multimedia Marketing (Multimedia Marketing & Kommunikation) (German Edition)   |  Thomas Urban, Andreas M. Carjell. I really enjoyed this book and have already told so many people about it!

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