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Weblogs & New Media: Marketing in Crisis

Charles Hugh Smith




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 | #4045712 in Books |  Charles Hugh Smith |  2008-08-07 |  2008-08-07 | Original language:English | PDF # 1 |  8.00 x.19 x5.25l,.20 | File type: PDF | 80 pages

 | Weblogs New Media Marketing in Crisis

||1 of 1 people found the following review helpful.| After I read this, I started re-reading Charles blogs, as it seems to indicate, he is spectacularly clear visioned.|By Mark Michaels|Eloquent, insightful. Charles has a view from 10,000 feet that swoops down to fine inches and grasps the most profound morsels before returning to lofty levels like a casual stroll. I wish I had bought this book when it was first published. It onl|About the Author|Charles Hugh Smith is an entrepreneur and the author of twelve books; his website/blog www.oftwominds.com has garnered millions of visits.

"Standard Model" marketing is in crisis, as it is mal-adapted to the global era of extended turmoil we are entering. This is a primer on how to build new, enduring ties to customers and stakeholders in the coming era of crisis by leveraging the largely misunderstood power of weblogs and New Media--"The Power Yet to Come." The world is entering an extended era of disruption caused by the intersection of four mutually reinforcing cycles: 1. Peak oil, or the depletion c...

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