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When Digital Becomes Human: The Transformation of Customer Relationships

Steven Van Belleghem




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 | #425745 in Books |  imusti |  2015-04-28 | Original language:English | PDF # 1 |  9.00 x.43 x6.00l,.0 | File type: PDF | 208 pages

 | Kogan Page

||0 of 0 people found the following review helpful.| Interesting|By DarrenIngram_dot_com|Despite it seeming or feeling that everything is online and customers are increasingly vocal and demanding, the human touch is still a desirable feature on many levels. This book looks at the possibly difficult harmonisation of a business’s two most important assets - its employees and its digital channels.

Originally publish| |
"Do you think customer relationships are important? Do you believe you are running a customer-focused company? Then read this book. Using a wide range of case studies and inspiring stories, it will show you how to really put the customer at the heart of e

In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. In a recent global market study, 73% of respondents stated that even when a company’s digital channels work perfectly, they still want access to a real person.

Steven Van Belleghem explores and explains the new digital relationships and offers a st...

You easily download any file type for your device.When Digital Becomes Human: The Transformation of Customer Relationships   |  Steven Van Belleghem. I was recommended this book by a dear friend of mine.

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