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Word of Mouth Marketing: How Smart Companies Get People Talking

Andy Sernovitz




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 | #1112743 in Books |  2006-11-01 |  2006-11-01 | Original language:English | PDF # 1 |  9.00 x.47 x6.00l, | File type: PDF | 216 pages

||0 of 0 people found the following review helpful.| Word of Mouth Marketing|By Keith Bates|The concept of word of mouth really took off in 2001 with Gladwell's book The Tipping Point, and since then there have been many written, including those by Godin, Rosen, Silverman, and my own, Embedded Word of Mouth (published in mid-July 2011). But Andy's book does a better job than most in that he makes the concept easy to grasp. Some a| |''I highly recommend this book because it is so practical, tactical, and hysterical.'' --Guy Kawasaki, author of Rules for Revolutionaries| ''It's brief. It's elementary. It's obvious. But the truth often is. Read this book to relearn what you always knew just

Who Is Talking About You? Master the art of word of mouth marketing with this fun, practical, hands-on guide. With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of...

You can specify the type of files you want, for your device.Word of Mouth Marketing: How Smart Companies Get People Talking   |  Andy Sernovitz. I really enjoyed this book and have already told so many people about it!

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