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| #16714319 in Books | 2003-05-08 | Original language:English | PDF # 1 | 9.65 x.91 x8.78l, | File type: PDF | 192 pages||About the Author|Richard Adams is an author and an advertising consultant in the fields of interactive TV, mobile and other emergent media. He is also an educator, conference speaker and researcher, and contributes to a number of UK-based magazines, including Re
Online advertising and marketing can either drive new money to a web site, or drive away customers for good. This book looks at how to design online advertising and marketing that works, capitalizes on the best technology and creates a buzz. It looks at some examples and practices of online advertising, marketing and promotional options from an insider's point of view.
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