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Branding@ the Digital Age: Herb Meyers and Richard Gerstman

H. Meyers, R. Gerstman




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 | #5506014 in Books |  Herbert Meyers and Richard Gerstman |  2001-09-14 | Original language:English | PDF # 1 |  9.50 x.60 x6.48l,1.08 | File type: PDF | 184 pages

 | Branding the digital age

||.com |If branding and e-commerce have become two of the most overused terms in the contemporary business lexicon, it's only because the concepts behind them are as essential to modern corporate survival as any others in today's commercial bag of t

Brands no longer exist solely in the realm of the physical. The advent of the internet and other new digital technologies means that companies - be they dot.com start-ups or traditional bricks and mortar companies - must develop a successful strategy for presenting compelling brands in the virtual world. Drawing on their experience with Interbrand, the world's largest branding consultancy, and including chapters by branding experts from Microsoft, McDonalds, Pepsi-Cola a...

You easily download any file type for your device.Branding@ the Digital Age: Herb Meyers and Richard Gerstman   |  H. Meyers, R. Gerstman.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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