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Building Brandwidth: Closing the Sale Online

Sergio Zyman, Scott Miller

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 | #2241828 in Books |  2000-10-05 |  2000-10-24 | Original language:English | PDF # 1 |  9.25 x.89 x6.13l,1.10 | File type: PDF | 256 pages

||0 of 0 people found the following review helpful.| Outstanding, but not original|By Customer|Many dot-coms have failed and there have been periods where the fallout has been great. Enter the author, Sergio Zyman. Sergio Zyman introduces the concept of building "brandwidth." Building Brandwidth is defined as a company creating a structure of brand meaning and power through constantly adding value to the relationship the comp|.com |"Brandwidth," according to Sergio Zyman and Scott Miller, is a steeping brew of "brand awareness," "brand meaning," and "brand power" designed specifically for just one thing: making the sale in cyberspace. In Building Brandwidth, former Coca-Cola

Now the world's most famous marketer, Sergio Zyman, has teamed up with Scott Miller to present a brilliant and irascible take on e-marketing as it really is and how it's supposed to be.
just as Zyman's best-selling The End of Marketing as We Know It signaled the end of traditional marketing-marketing as corporate ornamentation, somehow existing apart from the serious business practice of selling more people more stuff more often-Building Brandwidth takes on the m...

You can specify the type of files you want, for your gadget.Building Brandwidth: Closing the Sale Online   |  Sergio Zyman, Scott Miller. A good, fresh read, highly recommended.

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