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Customers Rule! Why the E-Commerce Honeymoon is over and where Winning Businesses Go From Here

Roger D. Blackwell, Kristina Stephan

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 | #5347936 in Books |  2001-06-19 |  2001-06-19 | Original language:English | PDF # 1 |  9.52 x.95 x6.33l, | File type: PDF | 256 pages

||9 of 9 people found the following review helpful.| Customers ( continue to ) Rule!|By Jiten V. Ruparel|The title, though provocative and tantalizing, is accurate.Authors Blackwell and Stephan are unabashed celebrities of the art and science of consumer behavior. It is no surprise whatsoever that the arguments and conclusions in the book are academically sound, intuitively resonant and empirically valid. It is no coincidence, e|.com |Customers Rule!, by Roger Blackwell and Kristina Stephan, is a back-to-earth management guide for the 21st century that emphasizes traditional business strategies incorporated with--but never overshadowed by--the Internet. Blackwell, an Ohio State

Customers Rule! The high-tech honeymoon is over and customers are choosing the winners today — and it doesn't matter to them whether those businesses operate out of a storefront or reach them through a computer screen. Any company that's still debating whether the future belongs to traditional bricks-and-mortar stores or the dot-coms is probably already losing the battle.

Retail executives, consultants, and marketing firms alike have been jumping on t...

You easily download any file type for your gadget.Customers Rule! Why the E-Commerce Honeymoon is over and where Winning Businesses Go From Here   |  Roger D. Blackwell, Kristina Stephan. I really enjoyed this book and have already told so many people about it!

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