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Digital Marketing Strategy: Text and Cases

Glen Urban




[PDF.hi37] Digital Marketing Strategy: Text and Cases

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 | #1957462 in Books |  2003-08-08 | Original language:English | PDF # 1 |  9.00 x.50 x6.70l,.99 | File type: PDF | 216 pages

||1 of 2 people found the following review helpful.| Leveraging Digital Technologies for Marketing Managers|By Craig Matteson|When I was in b-school I really learned to like well-written cases. Of course they aren't real life, but they do serve to illustrate certain points in a way that requires creative interpretation and solution rather than simple problem solving. Prof. Glen Urban does a fine job of pairing up really interes

Digital Marketing Strategy emphasizes how digital technologies make marketing more effective because they allow for individual attention, better campaign management, and better product, marketing design, and execution. The book does not ignore the fundamental theories of marketing, but emphasizes their usefulness in developing a response to the threats and opportunities created by the Internet. It is organized around an easy-to-understand flo...

You can specify the type of files you want, for your device.Digital Marketing Strategy: Text and Cases   |  Glen Urban. I really enjoyed this book and have already told so many people about it!

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