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Ebrands: Building an Internet Business at Breakneck Speed

Phil Carpenter




[PDF.su28] Ebrands: Building an Internet Business at Breakneck Speed

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 | #6497714 in Books |  2000-05 | Original language:English | PDF # 1 |  1.18 x6.50 x9.58l,1.49 | File type: PDF | 320 pages

||13 of 16 people found the following review helpful.| Offers Little to the Marketer|By Eric Eskin|I give up! I struggled to read through this book. Phil Carpenter attempts to present how Internet brands are developed by presenting "case studies" on six well-known companies. The marketing strategies of these companies (iVillage, CDNow, BarnesandNoble.com, Yahoo!, FogDog Sports, and OnSale) are detailed in a manner filled with|.com |The Internet and brands are probably the two hottest business topics of the moment. So Phil Carpenter's timely book eBrands, which looks at building brands on the Internet, scores a double whammy on the business groove-o-meter. Carpenter, director

This book contains essential strategies for building powerful eBrands. At the turn of the millennium, myriad companies have filled the Web with more than 800 million pages of content. Overwhelmed by choice and starved for time, customers are casting their clicks with brands they trust. The companies that win their wallets will be those that invest now in building premier electronic brands, or 'eBrands'. While scores of books have promoted various Internet marketing tacti...

You easily download any file type for your gadget.Ebrands: Building an Internet Business at Breakneck Speed   |  Phil Carpenter. I was recommended this book by a dear friend of mine.

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