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Loyalty.Com: Customer Relationship Management in the New Era of Internet Marketing

Frederick Newell

[PDF.oq17] Loyalty.Com: Customer Relationship Management in the New Era of Internet Marketing

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 | #4867034 in Books |  2000-02-22 | Original language:English | PDF # 1 |  1.37 x6.31 x9.31l,1.10 | File type: PDF | 325 pages

||3 of 4 people found the following review helpful.| For everyone in .com this is a MUST read!|By A Customer|Having lived through a .com start up, I thoroughly enjoyed this book as it explains how to be a successful one! Everyone who is involved with a .com this should be a must read.|18 of 22 people found the following review helpful.| Two Thumbs Up|By A Customer|I start a lot o|.com |A few years ago, everybody with a product to sell got a dose of the same religion. In marketing circles, it's called customer relationship management, or CRM. In your house, it's probably called "How the hell did I end up with all these plastic cards in m

Loyalty.com outlines what the new Internet technology means for marketers in every field and provides specific, easy-to-Implement techniques to create and implement cost-effective and results-driven CRM (Customer Relationship Management) strategies. Filled with hands-on explanations of sophisticated customer analysis and relationship-building techniques that exploit up-to-the-minute technological advances, it shows you how to give customers what they want they want to bu...

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