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The eMarketplace: Strategies for Success in B2B eCommerce

Warren Raisch

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 | #307431 in Books |  2000-12-30 | Original language:English | PDF # 1 |  1.31 x6.29 x9.42l,1.10 | File type: PDF | 343 pages

||2 of 3 people found the following review helpful.| A "Must Add" To Your Collection|By Gee Whiz|Over the years, the Peppers and Rogers duo have made an outstanding contribution to the field of marketing and the process of developing relationships with customers. "One to One B2B" is another installment. This well-written book builds on their earlier works and does a great deal to define in a tangible fashion the new "customer r| |"Entrepreneurs of the 21st century need actionable strategies for ebusiness especially from industry leaders who have run the gauntlet and succeeded." -- John Jaquette, Director Entrepreneurship & Personal Enterprise Program, Cornell University

This work describes the business-to business marketplace and the changes and opportunities presented by the wholesale change in the way in which the world does business. It discusses how the large-company purchaser or distributor and the small to mid-size business owner/marketer can make money in business to business by creating/participating in emarkets, as well as how to get their product out into the emarketplace. This text describes the emarkets, their methods of app...

You can specify the type of files you want, for your device.The eMarketplace: Strategies for Success in B2B eCommerce   |  Warren Raisch. A good, fresh read, highly recommended.

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