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The Online Copywriter's Handbook: Everything You Need to Know to Write Online Copy That Sells

Robert W. Bly

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 | #2462724 in Books |  McGraw-Hill Companies |  2002-02-20 | Original language:English | PDF # 1 |  1.09 x6.34 x9.34l,1.10 | File type: PDF | 288 pages


||4 of 5 people found the following review helpful.| Bly does it again....Online!|By G. Maxwell|Bob Bly has done it again. He has made his case about the importance of copy (i.e. content)--but in the total scheme of the online universe.
While many online marketers depend on flashy graphics or the latest "bleeding edge" technology to attract customers, Bly rightfully asks "What does your site have to keep them there?" He argu|From the Back Cover|America's Top Copywriter Reveals How to Grab Attention--and Drive Sales--with Customer-Focused, Results-Based Web Copy! |In The Online Copywriter's Handbook, Robert Bly--one of the world's most honored copywriters and bestsellin

The Online Copywriter's Handbook is a clear, practical, and authoritative guide to writing effective advertising/marketing/sales copy for the online medium. It guides novices on taking the first steps towards getting started with Internet marketing, including e-mail marketing, e-zines, ads, Web sites, and e-commerce; internet marketing pros will learn how to take their Web promotions to the next level of sophistication, effectiveness, and results. Organized into two part...

You easily download any file type for your device.The Online Copywriter's Handbook: Everything You Need to Know to Write Online Copy That Sells   |  Robert W. Bly. I was recommended this book by a dear friend of mine.

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