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The Power of Customer Misbehavior: Drive Growth and Innovation by Learning from Your Customers

M. Fisher, M. Abbott, Kalle Lyytinen

[PDF.xy17] The Power of Customer Misbehavior: Drive Growth and Innovation by Learning from Your Customers

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 | #1451674 in Books |  Michael Fisher Kalle Lyytinen Martin Abbott |  2013-11-01 |  2013-11-29 | Original language:English | PDF # 1 |  8.77 x.72 x5.69l,.90 | File type: PDF | 192 pages

 | The Power of Customer Misbehavior Drive Growth and Innovation by Learning from Your Customers

||2 of 2 people found the following review helpful.| A Book That Teaches An Out Of The Box Approach To Product Development|By Dave B|The Power of Customer Misbehavior is a third book by authors, consultants, executives, and technologists, Marty Abbott and Mike Fisher that brings a practical approach for taking products to market in their minimally viable and simple form to encourage customer misbehavior. Abbott and Fisher then go| ||"Fisher, Abbott and Lyytinen have written a fascinating and engaging book on the new era of customer empowerment. Executives are now more challenged than ever to understand customer behavior and the drivers for market growth. This book offers key insights for

To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.

You can specify the type of files you want, for your gadget.The Power of Customer Misbehavior: Drive Growth and Innovation by Learning from Your Customers   |  M. Fisher, M. Abbott, Kalle Lyytinen. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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