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Marketing of High-Technology Products and Innovations (2nd Edition)

Jakki J Mohr, Sanjit Sengupta, Stanley Slater




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 | #1948038 in Books |  2004-07-10 | Original language:English | PDF # 1 |  9.25 x.97 x7.10l,1.82 | File type: PDF | 480 pages

||0 of 0 people found the following review helpful.| The item said it was a Hardcover but I got ...|By Alex Marin|The item said it was a Hardcover but I got a Paperback. So just know that even though it says Hardcover, it seems they are selling the Paperback. I would return it but my classes start this week so I cannot afford to return it. As you can see from the pictures that it is a Paperback. Buyer beware.|1 of 1 people found| || "The highlights and comments from business executives and other sources were especially insightful." — Ashok Gupta, Ohio State University | "Clearly the most effective academic book on the market for teaching marketing strategies that are uniqu

For upper-level undergraduate and graduate courses in High Tech Marketing and Innovation. This thoroughly updated text presents a balance between theoretical discussions and practical examples and provides a framework for making marketing decisions in a high-tech environment. Ideal for undergraduate/graduate elective courses in Marketing of High-Tech Products, as well as 'technology centric' courses in Marketing Management, Business-to-Business Marketing and New Products...

You can specify the type of files you want, for your gadget.Marketing of High-Technology Products and Innovations (2nd Edition)   |  Jakki J Mohr, Sanjit Sengupta, Stanley Slater. Just read it with an open mind because none of us really know.

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